Organizational Legitimacy: Earning & Sustaining Public Trust

This book examines organizational legitimacy as a foundation for sustainability and influence in the non-profit sector. It explores the multidimensional nature of legitimacy—including pragmatic, moral, cognitive, and representational aspects—and demonstrates how non-profits can strategically cultivate and sustain public trust. Combining theoretical perspectives with applied frameworks, it offers tools for assessing legitimacy, navigating threats, and strengthening accountability in complex environments.