New Developments in Goal Setting and Task Performance

It is normal to pursue multiple goals at work and in our everyday life. Consider the case of college professors, who may set themselves several specifi c, diffi cult goals: publishing three articles in one year in high-impact journals with a high rejection rate, earning course evaluations from students of say 5.0 on a 7-point scale, and serving on two committees. Similarly, CEOs of business organizations have to pursue multiple goals, for example, market share, strategy implementation, innovation, customer service, cost control, ethical actions, the hiring and development of talent, legal issues, the organization’s profi tability, and more. The issue of multiple goals had not been well researched at the time of…