The Sage handbook of media processes and effects
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Abstract
Introduction / Robin L. Nabi and Mary Beth Oliver -- Conceptual and methodological issues. A retrospective and prospective look at media effects / Jennings Bryant and Dolf Zillmann -- Conceptualizing the audience / W. James Potter -- Quantitative methods and causal inference in media effects research / Itzhak Yanovitzky and Kathryn Greene -- Qualitative methods / Thomas R. Lindlof -- Society, politics, and culture. Cultivation analysis and media effects / Michael Morgan -- Framing and agenda setting / Dhavan V. Shah ... [et al.] -- The influence of presumed media influence : origins and implications of the third-person perception / Nurit Tal-Or, Yariv Tsfati, and Albert C. Gunther -- News and politics /…
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780
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Keywords
- SAGE
- History
- Physics
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