The Organisation and Management of Educational Technology

First published in 1979, The Organisation and Management of Educational Technology examines the critical service and support roles where educational technologists serve as intermediaries between institutional needs and technological solutions. The author offers advice on analyzing requests from staff and students and assisting them toward appropriate educational technology implementations. The book addresses challenges across different educational institutions, from colleges of further education to universities, detailing practical approaches for effective service delivery. Tucker emphasizes essential skills including active listening, strategic questioning, and thorough needs assessment to avoid assumptions…