articleJournal of Intellectual CapitalJan 5, 2026Closed access

From CSR to environmental gains: examining the roles of AI change readiness, green entrepreneurial orientation, intellectual capital and value co-creation

JAJunaid AftabFWFeng WeiNANabila AbidAKAlina KiranFAFahad Aftab

Tongji University · Métis-Lab · +3 more institutions

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Abstract

Purpose Rising environmental degradation and increasing stakeholder scrutiny are prompting organizations to use corporate social responsibility (CSR) as a strategic tool to enhance environmental performance. However, empirical evidence on the mechanisms through which CSR drives environmental sustainability in the hospitality industry of developing countries remain limited. Addressing this gap, the present study aims to investigate the effect of CSR on environmental performance in Pakistan's hospitality industry. Drawing on the natural resource-based view, stakeholder theory and the dynamic capabilities view, the study further explores the serial mediating role of green entrepreneurial orientation (GEO) and…

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6
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177.51
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100%
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Topics & keywords

Topics
Keywords
  • Corporate social responsibility
  • Mediation
  • Intellectual capital
  • Sustainability
  • Structural equation modeling
  • Hospitality
  • Corporate sustainability
  • Hospitality industry
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