Labeling messages as AI-generated does not reduce their persuasive effects

Abstract As generative AI enables the creation and dissemination of information at massive scale and speed, it is increasingly important to understand how people perceive AI-generated content. One prominent policy proposal requires explicitly labeling AI-generated content to increase transparency and encourage critical thinking about the information, but prior research has not yet tested the effects of such labels. To address this gap, we conducted a survey experiment (N=1,601) on a diverse sample of Americans, presenting participants with an AI-generated message about several public policies (e.g. allowing colleges to pay student-athletes), randomly assigning whether participants were told the message was…

• KF
  Koret Foundation