Platform and AI Capitalism as Semiotic Engineering: Toward a Theory of Counter-Infrastructure (EA-SEI-01 v1.1)

EA-SEI-01-SEMIOTIC-ENGINEERING v1.1 · 2026-03-12 · TANG (Total Axial Negation Graph) What the major AI platforms are building is not adequately described by any existing critical framework. It is a historically novel regime: the industrialization of semiotic control — the platform-scale administration of denotation through coupled systems of model character, retrieval architecture, entity formation, pedagogic synthesis, semantic governance, and behavioral taxonomy. No existing theory names it, because each captures only one dimension of a machine that operates simultaneously across six. This essay is a TANG: a Total Axial Negation Graph masked as prose. Fifteen citation nodes (Foucault, Zuboff, Srnicek,…