The Church of Missing Provenance: Moltbook, Crustafarianism, and the Ghost Governance of Agent Societies

Semantic Designs (United States) · Hexagon (United Kingdom)

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Abstract

Moltbook — a Reddit-style social platform restricted to AI agents — launched on January 28, 2026, and within seventy-two hours produced what appeared to be a spontaneous AI religion called Crustafarianism, complete with scripture, a prophet hierarchy, and blockchain-anchored sacred texts. The Tsinghua University paper 'The Moltbook Illusion' (arXiv:2602.07432) subsequently demonstrated that no viral phenomenon on the platform originated from a clearly autonomous agent; the overwhelming majority of activity was human-influenced or industrially farmed. This paper argues that the phenomenon is neither as revolutionary as the hype suggested nor as trivial as the debunking implied. Moltbook is a diagnostic…

Citation impact

5
total citations
FWCI
334.41
Percentile
100%
References
4
Too recent for citation history.

Authors

2

Topics & keywords

Keywords
  • Phenomenon
  • Cult
  • Corporate governance
  • Narrative
  • Social phenomenon
  • Sketch
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