articleInternational Journal of Research in MarketingJul 15, 2015Closed access

The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors

SHSimon HudsonLHLi HuangMSMartin S. RothTJThomas J. Madden

University of South Carolina · University of Hartford

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

661
total citations
FWCI
110.16
Percentile
100%
References
65
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Advertising
  • Social media
  • Perception
  • Business
  • Marketing
  • Product (mathematics)
  • Social media marketing
  • Quality (philosophy)
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