articleMIS QuarterlyJun 1, 2014GREEN OA

Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms1

YFYulin FangIQIsrar QureshiHSHeshan SunPMPatrick McColeERElaine Ramsey

City University of Hong Kong · Hong Kong Polytechnic University · +3 more institutions

Indexed incrossref

Abstract

The effects of e-commerce institutional mechanisms on trust and online purchase have traditionally been understood in the initial online purchase context. This study extends this literature by exploring the role of e-commerce institutional mechanisms in the online repurchase context. In doing so, it responds to the emerging call for understanding the institutional context under which customer trust operates in an e-commerce environment. Specifically, this study introduces a key moderator, perceived effectiveness of e-commerce institutional mechanisms (PEEIM), to the relationships between trust, satisfaction, and repurchase intention. Drawing on the theory of organizational trust, and based on a survey of 362…

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751
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100%
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6

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Topics
Keywords
  • Business
  • Context (archaeology)
  • E-commerce
  • Psychology
  • Marketing
  • Advertising
  • Computer science
  • World Wide Web
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