International Reservations Systems - Their Strategic and Operational Implications for the UK Hotel Industry

Nature and scope of work: This work presents details of the method and results of an investigation of the role and influence of international reservations systems within the UK hotel industry. The research comprised three questionnaire surveys of the use of computer reservations systems and distribution services by UK hotels. These are analysed and to produce an indication of general use of systems and the contribution which these currently make to hotel groups and consortia. The work also included a study of developments in access methods and changes in buyer behaviour as observed by representatives of computer reservation and distribution system, travel agency, hotel representation and intermediary…