bookJan 1, 2017Closed access

Strategic Marketing for Non Profit Organizations

ARAlan R. AndreasenPKPhilip Kotler

Abstract

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Citation impact

753
total citations
FWCI
35.83
Percentile
100%
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0
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Authors

2

Topics & keywords

Topics
Keywords
  • Business
  • Marketing
  • Profit impact of marketing strategy
  • Strategic marketing
  • Marketing management
  • Relationship marketing
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