articleJournal of RetailingJan 1, 2004Closed access

Understanding retail branding: conceptual insights and research priorities

KLKusum L. AilawadiKLKevin Lane Keller

Dartmouth College

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,099
total citations
FWCI
39.46
Percentile
100%
References
93
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Business
  • Marketing
  • Private label
  • Retail industry
  • Brand management
  • Corporate branding
  • Perception
  • Loyalty
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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