Bringing habits and emotions into food waste behaviour

This study examined consumer food waste behaviour using a comprehensive model integrating the theory of planned behaviour (TPB), the theory of interpersonal behaviour, and the comprehensive model of environmental behaviour. Using a temporally lagged design, one hundred and seventy-two respondents answered four questionnaires over a period of 14 months. Questionnaires measured emotions in relation to food waste, habits, the TPB variables, intention to reduce food waste, and self-reported food waste behaviour. Results showed that the less well-studied variables of habits and emotions were important determinants of participants’ intentions to reduce food waste and their current food waste behaviour. As expected,…

• EA
  Economic and Social Research Council

  Award: KTP009067