A Survey of Consumer Perceptions of Plant-Based and Clean Meat in the USA, India, and China

Recent years have seen increasing interest in research on consumer acceptance of clean meat. Whilst some consumers are enthusiastic about the prospect of reducing the health risks, environmental harms, and animal welfare implications associated with conventional meat production, others have concerns about the product’s taste, price, safety, and naturalness. Some evidence suggests that acceptance of clean meat will vary substantially across cultures, though there is currently a lack of quantitative research in Asia and country comparisons on this topic. Both are likely to be important areas given the forecasted increase in meat consumption in developing countries. Participants (n = 3,030) were recruited through…

• GF
  Good Food Institute
• UO
  University of British Columbia
• EA
  Economic and Social Research Council