articleMarketing LettersMar 1, 2019Closed access

Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking

SCSeoyoung C. KimBHBernd H. SchmittNMNadia Magnenat‐Thalmann

Columbia University · Nanyang Technological University

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463
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26.56
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100%
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39
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3

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Topics
Keywords
  • Uncanny valley
  • Psychology
  • Robot
  • Social psychology
  • Uncanny
  • Rheology
  • Advertising
  • Cognitive psychology
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