articleMarketing ScienceSep 20, 2019BRONZE OA

Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases

XLXueming LuoSTSiliang TongZFZheng FangZQZhe Qu

Temple University · Sichuan University · +1 more institution

Indexed incrossref

Abstract

Chatbot identity disclosure negatively affects customer purchases because customers perceive the disclosed bot as less knowledgeable and less empathetic.

Citation impact

952
total citations
FWCI
41.20
Percentile
100%
References
14
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Chatbot
  • Business
  • Marketing
  • Computer science
  • Artificial intelligence
  • Advertising
  • Industrial organization
  • Internet privacy
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