articleJournal of the Academy of Marketing ScienceDec 17, 2019HYBRID OA

The future of technology and marketing: a multidisciplinary perspective

DGDhruv GrewalJHJohn HullandPKPraveen K. KopalleEKElena Karahanna

Babson College · University of Georgia · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

551
total citations
FWCI
28.00
Percentile
100%
References
39
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Perspective (graphical)
  • Multidisciplinary approach
  • Marketing
  • Business
  • Sociology
  • Computer science
  • Social science
  • Artificial intelligence
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