From data to action: How marketers can leverage AI
Swinburne University of Technology · National Taipei University · +2 more institutions
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Abstract
No abstract available for this paper.
Citation impact
451
total citations
- FWCI
- 31.23
- Percentile
- 100%
- References
- 32
Citations per year
Authors
5- CCColin CampbellCorresponding
Swinburne University of Technology
- SSSean Sands
Swinburne University of Technology
- CFCarla Ferraro
Swinburne University of Technology
- HTHsiu‐Yuan Tsao
National Taipei University, National Chung Hsing University
- AMAlexis Mavrommatis
Swinburne University of Technology, EADA Business School
Topics & keywords
Topics
Keywords
- Leverage (statistics)
- Marketing
- Customer engagement
- Customer service
- Identification (biology)
- Business
- Function (biology)
- Action (physics)
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