articleJournal of Business ResearchNov 2, 2020Closed access

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

MMMekhail MustakJSJoni SalminenLPLoïc PléJWJochen Wirtz

Institut d'Economie Scientifique Et de Gestion · Centre National de la Recherche Scientifique · +2 more institutions

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Abstract

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Citation impact

504
total citations
FWCI
71.59
Percentile
100%
References
94
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Salient
  • Field (mathematics)
  • Marketing research
  • Data science
  • Brand loyalty
  • Extant taxon
  • Knowledge management
  • Computer science
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