reviewSSRN Electronic JournalJan 1, 2025GREEN OA

Artificial Intelligence In Digital Marketing Influences Consumer Behaviour: A Review And Theoretical Foundation For Future Research

FRFazla Rabby
Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

47
total citations
FWCI
—
Percentile
—
References
28
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Digital marketing
  • Marketing
  • Customer experience
  • Consumer behaviour
  • Marketing research
  • Business
  • Process (computing)
  • Customer intelligence
No related works found for this paper.