articleBusiness HorizonsAug 4, 2022Closed access

False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers

SSSean SandsCFCarla FerraroVDVlad DemsarGCGarreth Chandler

Swinburne University of Technology

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

274
total citations
FWCI
95.49
Percentile
100%
References
37
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Influencer marketing
  • Unpacking
  • Falsity
  • Popularity
  • Context (archaeology)
  • Counterfeit
  • Reputation
  • Advertising
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