Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots
Savitribai Phule Pune University · Qatar University
Abstract
Purpose AI-based chatbots are revamping employee communication in organizations. This paper examines the adoption of AI-based employee experience chatbots by employees. Design/methodology/approach The proposed model is developed using behavioral reasoning theory and empirically validated by surveying 1,130 employees and data was analyzed with PLS-SEM. Findings This research presents the “reasons for” and “reasons against” for the acceptance of AI-based employee experience chatbots. The “reasons for” are – personalization, interactivity, perceived intelligence and perceived anthropomorphism and the “reasons against” are perceived risk, language barrier and technological anxiety. It is found that “reasons for”…
Citation impact
- FWCI
- 29.82
- Percentile
- 100%
- References
- 110
Authors
5Topics & keywords
- Personalization
- Interactivity
- Openness to experience
- Psychology
- Originality
- Value (mathematics)
- Association (psychology)
- Affect (linguistics)