articleAIApr 10, 2023GOLD OA

Marketing with ChatGPT: Navigating the Ethical Terrain of GPT-Based Chatbot Technology

PRPablo RivasZLZhao Liang

Baylor University · Saint Ambrose University

Indexed incrossrefdoaj

Abstract

ChatGPT is an AI-powered chatbot platform that enables human users to converse with machines. It utilizes natural language processing and machine learning algorithms, transforming how people interact with AI technology. ChatGPT offers significant advantages over previous similar tools, and its potential for application in various fields has generated attention and anticipation. However, some experts are wary of ChatGPT, citing ethical implications. Therefore, this paper shows that ChatGPT has significant potential to transform marketing and shape its future if certain ethical considerations are taken into account. First, we argue that ChatGPT-based tools can help marketers create content faster and potentially…

Citation impact

177
total citations
FWCI
29.32
Percentile
100%
References
56
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Chatbot
  • Anticipation (artificial intelligence)
  • Harm
  • Computer science
  • Quality (philosophy)
  • Marketing
  • Ethical issues
  • Digital marketing
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