Artificial intelligence research in hospitality: a state-of-the-art review and future directions

Purpose The purpose of this study is to analyze state-of-the-art knowledge of artificial intelligence (AI) research in hospitality. Design/methodology/approach This study adopts the theory-context-methods framework to systematically review 100 AI-related articles recently published (i.e. from 2021 to April 2023) in three top-tier hospitality journals, namely, the International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management and Journal of Hospitality Marketing and Management . Findings Findings suggest that studies of AI applications in hospitality are mostly theory-driven, whereas most AI methods research adopts a data-driven approach. State-of-the-art AI…