articleInternational Journal of Information ManagementOct 18, 2023Closed access

Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

NKNir KshetriYKYogesh K. DwivediTHThomas H. DavenportNPNiki Panteli

University of North Carolina at Greensboro · Symbiosis International University · +4 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

374
total citations
FWCI
205.13
Percentile
100%
References
43
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Transformative learning
  • Generative grammar
  • Marketing
  • Process (computing)
  • Digital marketing
  • Marketing management
  • Marketing research
  • Business
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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