Does AI-Driven Technostress Promote or Hinder Employees’ Artificial Intelligence Adoption Intention? A Moderated Mediation Model of Affective Reactions and Technical Self-Efficacy

The study employs a quantitative approach and utilizes three-wave data. Data were collected through the snowball sampling technique and a structured questionnaire survey. The sample comprises employees from 11 distinct organizations located in Guangdong Province, China. We received 301 valid questionnaires, representing an overall response rate of 75%. The theoretical model was tested through confirmatory factor analysis and regression analyses using Mplus and the Process macro for SPSS.

The results indicate that positive affect mediates the positive relationship between challenge technology stressors and AI adoption intention, whereas AI anxiety mediates the negative relationship between hindrance technology stressors and AI adoption intention. Furthermore, the results reveal that technical self-efficacy moderates the effects of challenge and hindrance technology stressors on affective reactions and the indirect effects of challenge and hindrance technology stressors on AI adoption intention through positive affect and AI anxiety, respectively.