articleJournal of Business ResearchFeb 14, 2024HYBRID OA

Generative artificial intelligence in innovation management: A preview of future research developments

University of Reading · University of Bologna · +2 more institutions

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Abstract

This study outlines the future research opportunities related to Generative Artificial Intelligence (GenAI) in innovation management. To this end, it combines a review of the academic literature with the results of a Delphi study involving leading innovation management scholars. Ten major research themes emerged that can guide future research developments at the intersection of GenAI and innovation management: 1) Gen AI and innovation types; 2) GenAI, dominant designs and technology evolution; 3) Scientific and artistic creativity and GenAI-enabled innovations; 4) GenAI-enabled innovations and intellectual property; 5) GenAI and new product development; 6) Multimodal/unimodal GenAI and innovation outcomes; 7)…

Citation impact

309
total citations
FWCI
148.01
Percentile
100%
References
159
Citations per year

Authors

2

Topics & keywords

Keywords
  • Generative grammar
  • Knowledge management
  • Artificial intelligence
  • Computer science
  • Business
  • Management science
  • Engineering
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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