articleBusiness HorizonsFeb 23, 2024HYBRID OA

How organizations can innovate with generative AI

Umeå University

Indexed incrossref

Abstract

Artificial intelligence (AI) is poised to have a profound influence on businesses across all sectors. Specifically, generative AI is set to underpin the development of potent and novel capabilities, ushering in a new wave of innovation. For example, there has been massive hype surrounding the launch of ChatGPT, with growing speculation regarding its disruptive nature of generative AI for organizations and society. The ongoing debate conveys a clear belief that ChatGPT will lead to far-reaching innovation. However, it is less clear whether – or even if – such innovation can be managed. We seek to close this gap here by identifying distinctive innovation strategies in terms of two key dimensions: automation and…

Citation impact

134
total citations
FWCI
64.45
Percentile
100%
References
50
Citations per year

Authors

2

Topics & keywords

Keywords
  • Generative grammar
  • Business
  • Process management
  • Knowledge management
  • Industrial organization
  • Computer science
  • Artificial intelligence
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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