articleJournal of Retailing and Consumer ServicesMar 17, 2024Closed access

Virtually human: anthropomorphism in virtual influencer marketing

EDEhsan DabiranSFSamira FarivarFWFang WangGGGerald Grant

Carleton University · Wilfrid Laurier University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

141
total citations
FWCI
143.92
Percentile
100%
References
119
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Influencer marketing
  • Credibility
  • Psychology
  • Social psychology
  • Emotionality
  • Perception
  • Source credibility
  • Virtue
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