articleJournal of Retailing and Consumer ServicesApr 22, 2024Closed access

Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth

MFMuhammad Farrukh ShahzadSXShuo XuXAXin AnIJIqra Javed

Beijing University of Technology · Beijing Forestry University · +1 more institution

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146
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46.03
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100%
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117
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4

Topics & keywords

Topics
Keywords
  • Chatbot
  • Word of mouth
  • Loyalty
  • Service quality
  • Service (business)
  • Business
  • Quality (philosophy)
  • Advertising
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