articleJournal of Business ResearchMay 23, 2024Closed access

Artificial intelligence and consumer behavior: From predictive to generative AI

EHErik HermannSPStefano Puntoni

ESCP Business School · University of Pennsylvania

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

162
total citations
FWCI
50.88
Percentile
100%
References
227
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Generative grammar
  • Artificial intelligence
  • Psychology
  • Computer science
  • Machine learning
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