The technology acceptance model and adopter type analysis in the context of artificial intelligence

Introduction Artificial Intelligence (AI) is a transformative technology impacting various sectors of society and the economy. Understanding the factors influencing AI adoption is critical for both research and practice. This study focuses on two key objectives: (1) validating an extended version of the Technology Acceptance Model (TAM) in the context of AI by integrating the Big Five personality traits and AI mindset, and (2) conducting an exploratory k-prototype analysis to classify AI adopters based on demographics, AI-related attitudes, and usage patterns. Methods A sample of N = 1,007 individuals individuals (60% female; M = 30.92; SD = 8.63 years) was collected. Psychometric data were obtained using…