articleJournal of Retailing and Consumer ServicesFeb 3, 2025Closed access

Artificial intelligence in live streaming: How can virtual streamers bring more sales?

YCYaping ChangHWHan WangZGZhenjiang Guo

Huazhong University of Science and Technology · University of Chinese Academy of Sciences

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Abstract

No abstract available for this paper.

Citation impact

44
total citations
FWCI
85.57
Percentile
100%
References
93
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Live streaming
  • Business
  • Advertising
  • Computer science
  • Marketing
  • Human–computer interaction
  • Multimedia
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