The impact of generative AI on social media: an experimental study
IT University of Copenhagen · University of Michigan · +1 more institution
Abstract
Generative Artificial Intelligence (AI) tools are increasingly deployed across social media platforms, yet their implications for user behavior and experience remain understudied, particularly regarding two critical dimensions: (1) how AI tools affect the behaviors of content producers in a social media context, and (2) how content generated with AI assistance is perceived by users. To fill this gap, we conduct a controlled experiment with a representative sample of 680 U.S. participants in a realistic social media environment. The participants are randomly assigned to small discussion groups, each consisting of five individuals in one of five distinct experimental conditions: a control group and four…
Citation impact
- FWCI
- 98.39
- Percentile
- 99%
- References
- 41
Authors
4Topics & keywords
- Generative grammar
- Conversation
- Social media
- Quality (philosophy)
- Generative model
- Control (management)